Visual effectiveness

To meet market demand and overcome the shortcomings of existing methods, Mind Impacts has developed innovative tools for reliably analysing and optimising the effectiveness of visual design (logos, brand names, packaging, advertising etc.).

• Precise, dependable analysis of all reactions, both conscious and unconscious, to visual elements in the minds of the target audience ("effectiveness diagnosis")
• Comparison of
  • the impact of various alternative visual elements
  • with those of competing products/companies
• Objective, reliable recommendations on the choice of visual elements and/or how to optimise visual effectiveness

The Mind Impacts approach is based on recognition of the crucial impact visual elements have on a company's image and success, together with the now widely-acknowledged principle that marketing cannot be guided by the perceptions of a CEO, a department head or even a designer. What is of fundamental importance is the perception and reaction of the target audience, because this is ultimately the source of success.

Contact us to find out more.

• Visual
  effectiveness
• Sensory
  marketing
• Behavioural
  prediction
• Scientific
  literature reviews