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Sensory marketing

"Sensory marketing" is a promising new trend in modern marketing, based on consumer psychology and the conscious and unconscious influences exercised by music, fragrance, light and colour. It can be a very valuable tool to help a business differentiate itself, providing benefits on several levels:

Generating a climate of wellbeing and a pleasant atmosphere
Communicating an image and values automatically (e.g. dependability, dynamism, innovation, prestige etc.)
Rapid identification (exterior appearance)
Increasing the time spent in a store and the value of the shopping basket
Improving customer satisfaction and loyalty
Increasing the time customers are prepared to wait
Encouraging altruistic social behaviour/discouraging rudeness and aggression

…At least when well used, because sensory marketing is also a phenomenon imbued with fashion and intuition. The methods developed by Mind Impacts go beyond this intuition, adding value through specific expertise in how the human mind works and the pragmatic use of a great many scientific studies in the field.