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Added value

Mind impacts embodies years of scientific study at the crossroads between marketing and psychology. Broadly speaking, scientific progress permits constant improvement in the understanding of the human mind (emotions, attention, attitudes, memorization, decision making). The resulting expertise constitutes the foundation of the positioning and of the unique methods developed by Mind Impacts.

Methodologies developed by Mind Impacts are aimed at overcoming the limits and the biases inherent in current practices.

Methodologies pioneered by Mind Impacts are based upon scientific models and all have been conclusively validated.

Notably, Mind Impacts has a "Cognitive and Sensory Analytical Laboratory" whose program is entirely based on scientific methodologies and which uses scientific equipment and scientific analytical computer programs.

Mind impacts is a part of a worldwide network of experts, which notably allows it to keep its marketing knowledge and expertise in cognitive science continually keep up-to-date.